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      <image:title>News - Fall 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Pictured: Bill Schultz (Partner); Nell Diamond (Founder &amp; CEO, Hill House Home); Jess Jacobs (CEO, Coterie); Martin Dolfi (Founder &amp; Managing Partner); Whitney Williams (CFO &amp; Partner); Robyn Swift (Advisor)</image:caption>
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      <image:title>News - Fall 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Martin presenting at Concordia Annual Summit 2025. Image provided by Getty Images for Concordia Summit.</image:caption>
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      <image:title>News - Fall 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Panel from left to right: Ben Van Leeuwen (Van Leeuwen Ice Cream), Jess Jacobs (Coterie), Nell Diamond (Hill House Home) and Martin Dolfi (Founder &amp; Managing Partner). Images provided by Getty Images for Concordia Summit</image:caption>
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      <image:title>News - Fall 2025 Newsletter</image:title>
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      <image:title>News - Fall 2025 Newsletter</image:title>
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      <image:title>News - Fall 2025 Newsletter</image:title>
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      <image:title>News - Fall 2025 Newsletter</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/29b13d96-a229-48fb-9ddc-85f70b06c97f/Coterie+Skincare+2.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Coterie expands beyond diapers and wipes with a new baby skincare line—Head &amp; Body Wash, Lightweight Moisturizer, and Protective Barrier Cream—built to the same high-safety standards parents expect. “Our aim was highly effective, ultra-clean formulas families can trust,” said CEO Jess Jacobs. Link: Coterie Expands Beyond Diapers With Baby Skincare Line</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/9a2fd896-0f97-4739-92c1-caca03f44950/VLIC+Ed+Sheeran.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Van Leeuwen in honor of Ed Sheeran’s forthcoming eighth studio album, Play, Van Leeuwen released “Play Pink”, a limited-edition flavor created in partnership with the artist. Link: Ed Sheeran Turned His New Album Into Ice Cream - Here’s Where to Try It</image:caption>
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      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Rhone is opening at Palmer Square (Princeton, NJ)—the brand’s second New Jersey location and 20th retail store across the U.S. Link: Rhone Sets Grand Opening for Latest NJ Store in Princeton</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/e0b13c5b-e6ee-46f7-8c61-4a42168af80f/Cotopaxi-Fuego.png</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Nearly a decade after launch, Cotopaxi’s Fuego collection returns with 100% recycled fabrics, improved durability and fit, and a new ultra-warm option, Fuego Max. Link: Cotopaxi Launches a Reimagined Fuego Collection</image:caption>
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      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Little Sesame closed an $8.5M Series A to open a state-of-the-art, 23,000-square-foot production facility in Maryland and power national expansion. The round was led by InvestEco, with participation from Beliade, Watchfire Ventures, and Santatera. Link: Little Sesame raises $8.5M for new Maryland hummus factory and expansion</image:caption>
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      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>This fall, Hill House Home opens new stores at Plaza del Lago (Chicago, IL) and on Greenwich Avenue (Green Greenwich, CT), with an additional opening at Phillips Place (Charlotte, NC) later in the year. Link: Plaza del Lago Buzz: Newest Openings</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/9a26ea53-ed53-4269-b5e8-fd2e03b97a5f/Sheena+Kosas.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Kosas founder Sheena Zadeh was featured in a Forbes profile in September, highlighting her background, the brand’s philosophy, current scale, and roadmap for growth. Link: How Sheena Zadeh Built A $150 Million Clean Beauty Brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/29508a08-0169-4ed5-90a0-ea342637f6ac/Cure.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Cure launched its core and kids’ lines into 500+ Whole Foods Market stores nationwide. “Whole Foods has set the standard for clean, high-quality ingredients—making this partnership a perfect match. At Cure, we believe hydration should be both effective and healthy, which is why we use a science-backed formula without added sugar or artificial junk.” — Lauren Picasso, CEO &amp; Founder Link: Cure Hydration Expands Nationwide Retail Presence with Launch in Whole Foods Market</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/6b37eeb0-3a04-4765-9b5f-b1dfb0c787bd/Super+Smalls+Book.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Super Smalls announced its first book, The Super Book of Gems, designed to delight curious kids and gem-loving grown-ups. Written by founders Maria and Bianca, the book blends education and fun to inspire a lasting passion for gemology. Link: Super Smalls’ New Book Introduces Kids to Gems, Fine Jewelry</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/aab4d103-0b5e-47ec-ae01-0c9c38fa62ec/Mooala+Almond+Milk+2.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Mooala’s latest innovation, the Simple Almond Milk line, earned two major awards: Good Housekeeping’s 2025 Snack Award (Best Almond Milk) and SELF’s 2025 Pantry Award (Best Almond Milk). Link: Mooala's Simple Almond Milk earns two big awards</image:caption>
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      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>Poncho introduced the Field Polo—a durable, super-soft polo crafted from premium, extra-long-staple Pima cotton with UPF 50+. It’s designed to feel broken-in right out of the box while staying breathable and technical. Link: The Field Polo</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/47e58ed9-0c6b-4996-b0c8-84880863bbbe/La+Ligne.jpg</image:loc>
      <image:title>News - Fall 2025 Newsletter</image:title>
      <image:caption>La Ligne launched a limited-edition sleepwear capsule with Observed by Us, the design line founded by Kirsten Dunst and Jessica Herschko. The capsule features 10 pieces of elevated loungewear and sleepwear. Link: La Ligne Launches Exclusive Collaboration With Observed by Us for Sleepwear</image:caption>
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      <image:title>News - Fall 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Lauren Picasso (Founder &amp; CEO, Cure Hydration) with Bill Schultz (Partner) at Expo West 2025</image:caption>
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      <image:title>News - Fall 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://beliade.com/perspectives/beliade-presents-at-concordia-annual-summit-2025</loc>
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    <lastmod>2025-10-08</lastmod>
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      <image:title>News - Beliade Showcases Portfolio Leaders at the 2025 Concordia Annual Summit</image:title>
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      <image:title>News - Beliade Showcases Portfolio Leaders at the 2025 Concordia Annual Summit</image:title>
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    <loc>https://beliade.com/perspectives/the-long-game-ten-years-of-patient-capital-steadfast-values-and-betting-on-families</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
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      <image:title>News - The Long Game - Ten Years of Patient Capital, Steadfast  Values, and Betting on Families. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/4af9d8ce-6eb7-4a7f-bbdf-da51433d5f62/image004.png</image:loc>
      <image:title>News - The Long Game - Ten Years of Patient Capital, Steadfast  Values, and Betting on Families. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/6cd184cf-02fb-4943-a09d-342ab39a8b89/image005.png</image:loc>
      <image:title>News - The Long Game - Ten Years of Patient Capital, Steadfast  Values, and Betting on Families. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://beliade.com/perspectives/reclaiming-our-childrens-health-why-i-embrace-the-maha-vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
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  <url>
    <loc>https://beliade.com/perspectives/tariff-talk-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
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  <url>
    <loc>https://beliade.com/perspectives/spring-2025-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
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      <image:title>News - Spring 2025 Newsletter - BCP Funds | Q1-2025 Net Revenue Growth Rates</image:title>
      <image:caption>Compared to industry benchmark</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/8e62b13b-b671-4347-9db8-9ed3199edc09/Chart+2.png</image:loc>
      <image:title>News - Spring 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/bd38794d-5292-423a-87e1-e1889416969e/Coterie+Banner.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/8b12d0ab-df7b-4bfb-a056-fad4133ac665/Nemah+3.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Nemah</image:title>
      <image:caption>A fast-emerging maternal skincare brand, Nemah is redefining postpartum self-care. Their hero product - the Firming Body Serum—is earning cult status among moms and OB-GYNs alike, praised for its clean formula and real results. The global body firming creams market is projected to reach USD 5.8 billion by 2035, driven by consumer demand for non-invasive skincare solutions.</image:caption>
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    <image:image>
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      <image:title>News - Spring 2025 Newsletter - Stone &amp; Skillet</image:title>
      <image:caption>Handcrafted English muffins made in small batches with a loyal Northeast following, Stone &amp; Skillet is elevating an overlooked breakfast staple into something crave-worthy. They’re not your average grocery aisle muffins - they’re the cool ones, baked fresh in small batches and available at places like Whole Foods, Fresh Market, Wegmans, Meijer, and many other retailers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/e6d339c5-9d3f-4476-abd0-c88adefa708a/Little+Sesame+1.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Little Sesame</image:title>
      <image:caption>This D.C.-born brand makes the cleanest, most flavorful hummus in the country. They've opened a new 10,000 sq ft production facility in Prince George's County, Maryland, to meet growing demand. They've also launched a new kids' line and recently introduced two buzzworthy flavors—Green Goddess and Golden Garlic.  Pick up a tub today at Sprouts, Whole Foods, and Wegman’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/b2ca6286-2bed-4692-a1cd-1d794c894fa8/Super+Smalls+2.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Super Smalls</image:title>
      <image:caption>Super Smalls is bling with a wink. Sparkly, over-the-top, and totally kid-approved. Think mega-glam jewelry, accessories, and gifts that look like they raided a treasure chest and a costume party at the same time. Made for mini style icons with major personalities, Super Smalls brings big sparkle energy to playdates, parties, and everyday fabulousness. It’s not just dress-up - it’s a whole vibe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/0c9d0c84-59d5-4cfe-8d02-aadadc1f2dc9/Good+Crisp.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - The Good Crisp Company</image:title>
      <image:caption>Cleaner chips. Bigger mission. The Good Crisp Company is scaling as the next-generation better-for-you snack brand - delivering classic Pringles-style stackable chips made with real ingredients and none of the junk. With national distribution and a loyal fanbase. Pick up a canister or a bag at your local Whole Foods, Sprouts, Walmart, Publix, HEB, Target or Kroger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/63253e16-d97d-4ca4-91b3-374050cb4155/Coterie+2.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Coterie</image:title>
      <image:caption>Recognized by Fast Company as one of the World's Most Innovative Companies in the Consumer category for 2025, highlighting its leadership in diaper innovation and sustainability. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/cc5daf07-1034-47b5-8a70-5d0c87f29d6c/Cure.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Cure Hydration</image:title>
      <image:caption>The company recently launched a new Kids hydration line, and is now available in over 500 Whole Foods Market locations nationwide. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/13c6a423-6311-46af-988b-4c88ed3019e2/Rhone.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Rhone</image:title>
      <image:caption>Rhone recently welcomed two-time NBA champion Jrue Holiday as a brand ambassador, reinforcing its connection to elite athletic performance. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/7520d907-4bb4-4751-b71a-4544fcf2f95f/Van+Leeuwen.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Van Leeuwen Ice Cream</image:title>
      <image:caption>The company recently opened a new scoop shop in Nashville's Edgehill Village, expanding its presence in the Southern market. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/fc6309d4-d273-4c74-b879-997173d2ffae/Poncho+Outdoors.png</image:loc>
      <image:title>News - Spring 2025 Newsletter - Poncho Outdoors</image:title>
      <image:caption>We spotted a Poncho shirt being donned by Post Malone during his recent show in Hartford, showcasing the brand's growing appeal among high-profile music artists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/0e9f8342-c816-48d7-8e32-08b570d25bba/Outset.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - The Outset</image:title>
      <image:caption>Scarlett Johansson's viral Lip Oasis Glossy Treatment - a conditioning lip treatment that hydrates while delivering a long lasting shine - has now sold out seven times, reflecting its viral popularity. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/f718cd66-bf48-4bf7-a437-e97181a3bf3d/Kosas.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Kosas</image:title>
      <image:caption>The company recently expanded its cult-favorite Cloud Set collection with new SKUs - Makeup Mist and Loose Powder - as it continues to lead the clean beauty industry in innovation. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/922bce9e-5d29-492b-bd0d-4767ea1074fb/Good+Crisp+2.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - The Good Crisp Company</image:title>
      <image:caption>The delicious and healthy snack brand just launched a new Cheddar &amp; Sour Cream flavor of its signature crinkle cut chips, expanding its lineup of better-for-you snacks. Link to Post</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/69130355-a2c0-4fcb-ae0a-ec815906d2ef/Cotopaxi.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Cotopaxi</image:title>
      <image:caption>The brand recently announced key leadership changes, appointing Craig Rowley as CMO and Sara Westbrook as SVP of Product &amp; Merchandising, to drive global growth. Link to Article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/88dad94c-b310-48da-bd21-0ba91b4f29bc/Nick+Wiseman.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/8b8ed8e7-eee0-4cad-a19e-0b6f94005402/Matt+Parry.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/8b841bef-59b8-4c46-8e30-fe3b7de10a43/Bloomberg+TV.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/1744903352546-FPC47K6J7A0IU7T307NX/SCA+Happy+Hour+2.png</image:loc>
      <image:title>News - Spring 2025 Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/1744903352608-9HRF6H0GPZACI2NFU4ZH/SCA+Happy+Hour+1.png</image:loc>
      <image:title>News - Spring 2025 Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/6e3febfb-df21-42e7-87f9-92ada0c13b98/Martin+Running.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Running for Purpose</image:title>
      <image:caption>Martin ran the TCS New York City Marathon to raise money for Stay-Focused, a nonprofit helping teens with disabilities experience the freedom of scuba diving. After walking the last few miles on exhausted legs, Martin crossed the finish line and raised thousands in support of a cause close to his heart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/a703352f-c967-46c5-9d67-3514b0f08ca6/Launch+TN.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Giving Back in Tennessee</image:title>
      <image:caption>Partner Whitney Williams leads BCP’s community engagement efforts in Nashville, where she works closely with several local nonprofits focused on women’s empowerment, education access, and early-stage entrepreneurship. Whether it’s mentoring founders, hosting impact dinners, or rolling up her sleeves on the ground, Whitney brings heart and hustle to every initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/0c2ace0b-16b6-41e4-80a3-0bcbd53d1bc6/Bill+Expo.jpg</image:loc>
      <image:title>News - Spring 2025 Newsletter - Ecosystem Builder</image:title>
      <image:caption>From Expo West to FounderMade, BCP Partner Bill Schultz is constantly on the road, not just representing our firm but listening to the pulse of the consumer innovation ecosystem. He’s built authentic relationships across retailers, founders, and thought leaders - often being the first to spot breakout trends before they hit mainstream. He’s not just connecting dots - he’s helping entire ecosystems thrive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beliade.com/perspectives/the-trade-shock-that-could-build-america-back-better</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
  </url>
  <url>
    <loc>https://beliade.com/perspectives/beliadeonbloombergtelevision-4wx39</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/85a05221-1c70-4210-83a5-5ddf2eb5f42b/Screenshot+2025-01-17+at+6.40.23%E2%80%AFAM.png</image:loc>
      <image:title>News - Beliade Consumer Partners: 2024 Reflections and 2025 Outlook. Our Perspective as We Enter 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/da07d401-c01e-4bff-b7e4-c7f7280870c5/Screenshot+2025-01-17+at+6.41.17%E2%80%AFAM.png</image:loc>
      <image:title>News - Beliade Consumer Partners: 2024 Reflections and 2025 Outlook. Our Perspective as We Enter 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/14b9827c-bfed-4d7f-b731-9c13fb9000ec/Screenshot+2025-01-17+at+6.45.37%E2%80%AFAM.png</image:loc>
      <image:title>News - Beliade Consumer Partners: 2024 Reflections and 2025 Outlook. Our Perspective as We Enter 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/d76c9f18-3c99-4301-b413-e56746bba7bd/Screenshot+2025-01-17+at+6.46.39%E2%80%AFAM.png</image:loc>
      <image:title>News - Beliade Consumer Partners: 2024 Reflections and 2025 Outlook. Our Perspective as We Enter 2025 - Make it stand out</image:title>
      <image:caption>Pictured: Martin Dolfi, Whitney Williams, and Bill Schultz from BCP visiting the Poncho Outdoors warehouse in Austin, Texas. Pictured alongside Clayton Spencer, CEO and Founder of Poncho Outdoors and his colleagues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/a80d1e73-52be-4fb2-8c69-7c6d1d09b4f7/Screenshot+2025-01-17+at+6.51.11%E2%80%AFAM.png</image:loc>
      <image:title>News - Beliade Consumer Partners: 2024 Reflections and 2025 Outlook. Our Perspective as We Enter 2025</image:title>
      <image:caption>A development in 2024 was Whitney’s growing presence in Nashville. Her leadership and influence in this critical market have opened new doors for partnerships and opportunities, reinforcing BCP’s commitment to fostering regional growth. Nashville’s strategic importance aligns with our goal of driving economic development while supporting innovative consumer brands. This expansion also demonstrates our commitment to diversifying geographic footprints and strengthening regional ecosystems.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beliade.com/perspectives/beliadeonbloombergtelevision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
  </url>
  <url>
    <loc>https://beliade.com/perspectives/progrowthusa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/1734054064564-9BAKLCYB057EA11TPGKE/unsplash-image-JB92NeJSxW4.jpg</image:loc>
      <image:title>News - Pro-Growth Policies: Why They’re Good for America - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beliade.com/perspectives/springsummer2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/1693249817224-8CHYX02C3V6HCBAS5KLV/DSC08486.jpg</image:loc>
      <image:title>News - Spring / Summer 2023</image:title>
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      <image:title>News - Spring / Summer 2023</image:title>
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      <image:title>News - Spring / Summer 2023</image:title>
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      <image:title>News - Spring / Summer 2023</image:title>
    </image:image>
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      <image:title>News - Spring / Summer 2023</image:title>
    </image:image>
  </url>
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    <loc>https://beliade.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-08</lastmod>
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  <url>
    <loc>https://beliade.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-04</lastmod>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/9eebe031-bf91-42d3-93e6-ccffb37b8cf9/Screenshot+2025-10-18+at+4.59.53%E2%80%AFPM.png</image:loc>
      <image:title>Team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/13738a32-d95b-4411-a72a-0f4388f2261f/Robyn+Swift.png</image:loc>
      <image:title>Team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/13738a32-d95b-4411-a72a-0f4388f2261f/Robyn+Swift.png</image:loc>
      <image:title>Team</image:title>
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  <url>
    <loc>https://beliade.com/approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-08</lastmod>
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  <url>
    <loc>https://beliade.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-08</lastmod>
  </url>
  <url>
    <loc>https://beliade.com/portfolio/rhone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/13deba53-74be-43a5-9014-4e3f38871770/Rhone+Logo.png</image:loc>
    </image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://beliade.com/portfolio/coterie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6474ef2d1108a9696a45182d/2d64ae5e-81ec-4080-878e-66f41a968ff5/Coterie+Logo.png</image:loc>
    </image:image>
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  </url>
  <url>
    <loc>https://beliade.com/portfolio/vanleeuwenicecream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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