Our investment approach has been fine-tuned over nine years of investing and learning across four funds and 50+ portfolio companies.

Investment Criteria

Consumer products and retail brands targeting Millennial and Gen-Z customers.
Raising first institutional round of capital. We want to be your first institutional investor.
Product in market. We invest in brands generating $1-5 million in trailing twelve-month net revenue.
First checks in Seed through Series A, with opportunistic follow-on capital into Series B and beyond.

Clear evidence of customer traction
Generating significant top-line growth with high customer retention and repeat purchase behavior.

Best-in-class unit economics
We define this as strong contribution margins, retention rates, and first-order profitability.

Ambitious and capable founders
We look for proof of strong execution skills and clear founder-market fit.

Enabled by technology, not defined by it
Brands with an omni-channel approach to growth including DTC, brick & mortar, and wholesale.

Mission-driven brands
Today’s younger consumer demands that brands proudly and consistently reflect their values.

Mainstream potential
Opportunity to resonate with a broad audience in the US not just select metro areas.

Fundraising
We provide financing strategy, guidance and introductions to VC, growth equity, PE, debt capital and strategic investors.

Operational Guidance
Go-to-market strategy reviews, marketing best practices, distribution strategy, and geographic expansion opportunities.

Network
Celebrity, influencer, and athlete partnership introductions and co-investment opportunities.

Research
Extensive category research, comparable benchmarking and competitive analysis.