Investing in the Next Generation of American Consumer Brands

Private Equity Funds

At Beliade, we invest with conviction in the next generation of iconic American consumer brands. Our private equity funds are built to identify and scale early-stage companies redefining what modern health, wellness, and lifestyle mean for today’s households. We focus on breakout sectors—better-for-you food and beverage, performance-driven apparel, clean, efficacious beauty, and next-gen retail concepts—where consumer demand is accelerating and cultural relevance matters.

With over a decade of category experience, we bring more than capital. Our edge is data and discipline: we leverage a proprietary database of brand performance metrics, financials, and valuations to inform every investment decision. Once we invest, we get to work—hands-on with founders, operators, and teams to drive profitable growth, expand distribution, and build brands that win hearts and minds across the country. We’re proudly focused on U.S.-based companies because we believe in American innovation, job creation, and cultural leadership. Our goal is to generate exceptional returns while backing businesses that make America healthier, stronger, and more resilient.

Co-Investment SPV Program

Access to High-Conviction Deals. Aligned with Our Capital. Built for Select LPs and Friends of the Firm. At Beliade, we believe our best investments should be shared with our closest partners. Our Co-Investment SPV Program allows select LPs, operators, and friends of the firm to invest alongside us in high-conviction opportunities—often at moments of inflection, dislocation, or strategic expansion. Each SPV is purpose-built around a single portfolio company—typically a breakout consumer brand that we’ve underwritten deeply and backed through our core funds. These vehicles offer a flexible, transparent, and an efficient way to participate in the upside of America’s next great businesses.

Key Features:

• Direct Access to high-growth consumer brands Beliade has already diligenced and invested in

• Aligned Economics, as Beliade typically co-invests meaningful capital alongside LPs

• Low Friction, with streamlined subscription docs, optional rollovers from prior distributions, and capital-efficient terms

• Quarterly Reporting with portfolio-level performance, financials, and exit outlooks

• High-Conviction Thesis rooted in our operational involvement, financial insights, and long-term brand-building strategy

Our SPVs have supported category-defining brands across food, beauty, personal care, apparel, and omnichannel retail. Past vehicles have included secondaries, follow-on growth capital, and liquidity-driven recapitalizations. We consider it a privilege to bring these opportunities to our closest circle—and we view co-investment as a way to deepen trust, increase transparency, and share in the value creation we’re building together.